If the activewear brand Lululemon could take back one thing it did this week, it would never have tweeted this about Beyoncé's new “athleisure” collection, Ivy Park:
Lululemon experienced a bit of that dragging on Twitter.
The brand deleted the tweet and said it meant no harm.
If anything, all of this was great exposure for Ivy Park, which Beyoncé kicked up a lot of dust about this week when she released a promotional video about the collection.
Diana Ozemebhoya Eromosele is a staff writer at The Root and the founder and executive producer of Lectures to Beats, a Web series that features video interviews with scarily insightful people. Follow Lectures to Beats on Facebook and Twitter.