Samuel L. Jackson
ROBYN BECK/AFP/Getty Images

Actor Samuel L. Jackson isn’t ashamed to show his body on social media. Especially if it’s for a good cause. The actor is showing his support for cancer charity One for the Boys and tweeted a photo of his nipple in order to raise awareness about male breast cancer. The organization’s #InTheNipOfTime initiative is encouraging men on social media to tweet their nipples. 

https://twitter.com/SamuelLJackson/status/658945216095911936

“Checkin’ Myself before I Wreck Myself!!” Jackson wrote in the caption. “Taken #InTheNipOfTime All in aid of @One4theBoys Get Ur Nips Out! Your Turn!”

In the video for the campaign, Jackson explains the importance of men checking their breasts.

“Now, these are some breasts you’ll want to check out. Yep, that’s right. Men don’t just get man boobs, they can get breast cancer, too,” he says. “So when you think about copping a feel, cop a feel of yourself. But don’t be the strong, silent type. If unsure, say something.”

Others on Twitter have also joined in and bared their breasts.

https://twitter.com/MarkRuffalo/status/659057860261744640https://twitter.com/jimhamilton4/status/659047567737622528

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So, have at it, men. Inspect those breasts!