Paul George shoots free throws as he warms up before a USA Basketball showcase at the Thomas & Mack Center in Las Vegas Aug. 1, 2014.
Ethan Miller/Getty Images

Paul George of the Indiana Pacers is backpedaling after posting tweets about Ray Rice's assault on his wife, Janay Rice. In typical tweet-and-delete fashion, the inflammatory tweets soon disappeared after George received backlash, but of course they were preserved through the power of screenshots.

George eventually apologized for his misguided tweets:

https://twitter.com/Yg_Trece/status/510063178777362432

But they'd already caught the eye of everyone, including Pacers President Larry Bird: "Paul George's tweets from earlier were thoughtless and without regard to the subject of domestic violence and its seriousness in society," Bird said in a statement via ESPN.com. "We have talked to Paul to strongly express our displeasure and made it clear that the NBA and the Pacers organization will not condone or tolerate remarks of this nature. Paul understands that he was wrong and why his tweets were so inappropriate, and is very apologetic."

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https://twitter.com/bomani_jones/status/510050058201751552https://twitter.com/Sportsgal1972/status/510063726641565697https://twitter.com/johntalsr/status/510064059652112384

Here's the thing with these tweet apologies. Are people ever truly sorry about what they tweet? Or are they usually only sorry to have received backlash from them? Faux apologies are all the rage nowadays on social media. Some of these athletes and entertainers need to take a step back and hand their accounts over to a public relations professional.