Singer Patti LaBelle
Bryan Bedder/Getty Images

Patti LaBelle caught some flak for insinuatingĀ that her sweet potato piesā€™ success was a result of her own hard work and not the hilarious viral video made by a YouTube food critic.

During an interview with the Huffington Post, LaBelle backpedaled and reassured fans that she knew that she owed her pieā€™s success to James Wright. She took it a step further by extolling the power of the black dollar. Wright, an African American, encouraged other African Americans, and Americans at large, to buy LaBelleā€™s piesā€”causing them to fly off the shelves at Wal-Mart.

ā€œWe black folks, we donā€™t spend our money on anything unless we know itā€™s phenomenal,ā€ LaBelle said. ā€œItā€™s like a black woman with a weaveā€”she ainā€™t gonna get that weave and spend all her money for it unless itā€™s a great weave.

ā€œAnd the same thing with the power of the dollar with black foodā€”and itā€™s not just black people buying it, but weā€™re showing them the power of the black dollar. And itā€™s priceless,ā€ LaBelle argued. ā€œThe power of a black woman and the power of a black man singing my praises. James Wright and Patti LaBelle, and then the black publicā€”theyā€™re buying this pie. So the power of a dollar is waiting to exhale, but we wonā€™t buy anything unless we know itā€™s a great product.ā€

Itā€™s certainly a wonderful point to make during the holidays, when African-American social-justice activists encouraged black consumers to boycott Black Friday, as well as Cyber Monday.Ā 


For more of black Twitter, check outĀ The ChatteratiĀ onĀ The RootĀ and follow The Chatterati onĀ Twitter.

Diana Ozemebhoya Eromosele is a staff writer atĀ The RootĀ and the founder and executive producer ofĀ Lectures to Beats, a Web series that features video interviews with scarily insightful people. FollowĀ Lectures to BeatsĀ onĀ FacebookĀ andĀ Twitter.

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