Some products sold by Shirley Caesar’s #UNameIt Challenge website

Shirley Caesar is making the best out of going viral. And she's also making a few dollars in the process.

On the heels of going viral with the #UNameItChallenge, Caesar is taking control of her brand and has launched an online store filled with #UNameIt paraphernalia.

From sweatshirts to aprons, you name it, she's got it. was bound to happen, and it's good to see that Caesar is behind it, and not someone else trying to make a profit off her name and brand.


Last week, Caesar spoke about going viral and said that it was a blessing.  And I'm about to bless some people with #UNameIt mugs for the holidays! As an added bonus, proceeds from the products will benefit families in need.