The Oxygen network is trying to rebrand its image, and Misty Copeland is going to help it do just that. Oxygen's newest reality show, The Misty Copeland Project, will follow a group of young dancers as they pursue their dreams in New York City.
According to a press release from Oxygen, Copeland will star as a mentor to the dance hopefuls. “With the opportunity of a lifetime and chance to catapult to the top of the ballet world, these aspiring dancers' passion, commitment and hard work will be center stage in Misty's master class,” Oxygen's press release stated.
Oxygen's rebranding efforts are to be commended. The network should offer more options for viewers in the 18-34 age bracket besides its long-running show Bad Girls Club.
"From the unbelievably inspirational and talented Misty Copeland, to the bold young women experiencing life abroad, the new development slate appeals to a multitude of female viewers," said Cori Abraham, senior vice president, development and international, at Oxygen Media. "These projects embrace the new Oxygen programming filter, which focuses on real characters who are on a journey to seek out new experiences and follow their true passions in life."