Diana Ozemebhoya Eromosele
Oprah Winfrey
Chance Yeh/Getty Images

On Monday we reported that Oprah Winfrey purchased a 10 percent stake in Weight Watchers for $48 million. The acquisition came with a five-year endorsement agreement that would make Winfrey the face of the brand for some of its promotional efforts.

Well, because of Winfrey's power, reach and brand appeal, her 10 percent equity stake is now worth approximately $110 million, Forbes reports. Yep, more than double her initial investment.


Oh, and there's more: The Weight Watchers stock ballooned, too. Forbes is reporting that Winfrey's deal generated $700 million in "stock market value" for the company. The company's shares are up 170 percent since Monday morning. 

In a statement, Ray Debbane, the chairman of Weight Watchers, called Winfrey a "force of nature." She sure is. 

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Diana Ozemebhoya Eromosele is a staff writer at The Root and the founder and executive producer of Lectures to Beats, a Web series that features video interviews with scarily insightful people. Follow Lectures to Beats on Facebook and Twitter.


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