Earlier this month, Sony was hit with a breach of security that sent Hollywood into a whirlwind. From racist emails about President Obama’s favorite movies to emails calling Kevin Hart a whore, to now a whole movie being put on hold because of national security, it’s safe to say that Sony hasn’t been having a good month.
Now more emails have surfaced regarding the previous Hart emails about his social media activities coming with a price. According to screenshots that have been posted to the Twitter account Bikini Robot Army, a conversation took place between two unnamed Sony executives about attempts to get Hart to tweet about Denzel Washington’s movie The Equalizer—the same movie Sony executives were warned about casting Washington in.
“Is there a world in which Kevin Hart might retweet an Equalizer post or tweet that he’s looking forward to seeing? I know he cashes in on tweeting now … but we are making the last push against black and Hispanic audiences,” one of the alleged emails read.
The emails went on to say that Hart was paid an extra $2 million to tweet about No Good Deed, so he should have no problem tweeting for cash. “Yep. He owes us. I also got him to tweet on NGD. We paid him an extra 2M to tweet on 2 pictures. Let me [see] what I can do. What would you have him tweet? A :15 spot saying check it out and I can’t wait to see this? Or ‘how excited am I to see Equalizer this weekend?’”
Since Hart is already active on his social media account even when he’s not being paid to tweet about a movie, the executive also informed the other that there had been a strategy to get Hart to tweet less, so it might take extra convincing for him to tweet about the movie:
Who knows if Hart actually tweeted about The Equalizer? I mean, who wants to go through all of those tweets to find out? Because Hart does tweet a lot. And good for him, because he is his own brand.