In 2010, right before the release of My Beautiful Dark Twisted Fantasy, Kanye West had a campaign that he referred to as GOOD Fridays. Every Friday the rapper would post a new song online. Now it seems that GOOD Fridays have made a comeback.
West's wife, who seems to be acting as a good P.R. person, posted a tweet announcing the music's arrival:
And on Friday afternoon, it finally happened. West posted music on Twitter. But then it was gone.
Not only does "Real Friends" feature Kendrick Lamar, but it's already received kudos on social media.
Of course West couldn't keep it simple, but someone managed to upload the song on his or her own Soundcloud. Whether or not you're a fan of West, you can't say he doesn't know how to make an entrance.