Kanye West attends Vogue’s 95th-anniversary party on Oct. 3, 2015, in Paris. 
Victor Boyko/Getty Images for Vogue

In 2010, right before the release of My Beautiful Dark Twisted Fantasy, Kanye West had a campaign that he referred to as GOOD Fridays. Every Friday the rapper would post a new song online. Now it seems that GOOD Fridays have made a comeback.

West's wife, who seems to be acting as a good P.R. person, posted a tweet announcing the music's arrival:

https://twitter.com/KimKardashian/status/685353669286440960?ref_src=twsrc%5Etfw

And on Friday afternoon, it finally happened. West posted music on Twitter. But then it was gone. 

https://twitter.com/kanyewest/status/685533328506654720https://twitter.com/kanyewest/status/685533442491027456

Not only does "Real Friends" feature Kendrick Lamar, but it's already received kudos on social media. 

https://twitter.com/JasFly/status/685539717333430272https://twitter.com/Everette/status/685539559518507008https://twitter.com/jozenc/status/685537074859085829

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Of course West couldn't keep it simple, but someone managed to upload the song on his or her own Soundcloud. Whether or not you're a fan of West, you can't say he doesn't know how to make an entrance.