Image via Nasty Gal

Editor’s note: The vegan du-rag has been removed from Nasty Gal’s online store.

Online retailer Nasty Gal has taken fashion Columbusing one step further by offering a vegan du-rag for a mere $50.

The product states, “Sometimes you’ve just got to du-rag you. This vegan leather du-rag has a tie closure at back and is unlined. Perfect with a black tee dress and slide sandals.”

And of course the du-rag is modeled by a white woman.

You know that song verse, “It’s the end of the world as we know it”? Well, apparently the end is now.

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I’m not quite sure who would want to rock a pleather du-rag on their head. Yes, “vegan” is the gentrified word for “pleather.” Imagine the sweaty scalp that could occur, especially since “real” du-rags are made of breathable material.

Dear Culture Vultures,

Please stop.

Signed,

A sufferer of PTCS (post-traumatic Columbused syndrome)