A Slate article in April suggested that Jay Z and his "artist partners" in Tidal might have a difficult time convincing people to shell out $20 for yet another music-streaming service.
As of this week, the company's second executive has exited stage left.
The company was formally introduced to the public by Jay Z and Co. a little more than two months ago. Since then, Andy Chen has stepped down as its CEO, and on Tuesday the company announced that his replacement, Peter Tonsad, has departed as well.
Some might wonder if Tonsad quit or was fired. Either way, it's not a good look for a fledgling company to sustain so much transition and instability.
In May, Jay Z kicked a dope freestyle about black people's hesitancy to embrace African-American-led tech companies and challenged the competition.
"Oh n—gas is skeptical with they own s—t/You bought 9 Iphones and Steve Jobs is rich."
Here's one person hoping that Jay Z can pull it together if he really believes in this product.
For more of black Twitter, check out The Chatterati on The Root.
Diana Ozemebhoya Eromosele is a staff writer at The Root and the founder and executive producer of Lectures to Beats, a Web series that features video interviews with scarily insightful people. Follow Lectures to Beats on Facebook and Twitter.