Rookie Moms (Twitter)

(The Root) — Dear @RookieMoms, big mistake. Big! Huge!

On Monday the popular parenting blog Rookie Moms tweeted, "Do you have a chubby, bald, dark-skinned baby? I have some Halloween ideas for you! DM me if I don't sound nuts."

Black Twitter responded quickly and mercilessly, taking Rookie Moms to task for the racist implications of that tweet.

Rookie Moms, this isn't going to end well. Rest in peace to your mentions.