Diana Ozemebhoya Eromosele
LeBron James
Ethan Miller/Getty Images

Don't hate the player, hate the game.

On top of receiving his NBA salary, LeBron James is pulling in the bucks when it comes to his sponsored tweets, according to the company Opendorse.


Opendorse analyzes, puts together and manages social media campaigns for athletes. Based on its analysis, two-time NBA champion LeBron James' endorsement tweets are worth approximately $140,000, ESPN reports.

That's $1,000 per character. 

"We're basically saying that the value of one LeBron tweet is worth $140,000," Opendorse CEO Blake Lawrence said. "And with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad."

James has 23.2 million followers and is the highest-paid American athlete. But Opendorse's assessments don't factor in just "reach"; they also include an athlete's cultural influence, level of engagement, and impact on and off the court. African-American athletes are solid in these areas. 

In fact, the top five athletes who command the most money to tweet out endorsements are all brothers: James ($140,000), Kevin Durant ($66,553), Kobe Bryant ($42,389), Floyd Mayweather ($34,924) and Dwight Howard ($34,290).


Through all the blood, sweat and tears and becoming the most loved—and simultaneously the most hated—basketball player of modern times, James has earned every penny. 

For more of black Twitter, check out The Chatterati on The Root and follow The Chatterati on Twitter.


Diana Ozemebhoya Eromosele is a staff writer at The Root and the founder and executive producer of Lectures to Beats, a Web series that features video interviews with scarily insightful people. Follow Lectures to Beats on Facebook and Twitter.

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