Jay Z onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station March 30, 2015, in New York City. 
Jamie McCarthy/Getty Images for Roc Nation

Maybe Jay Z is just a few years too late with his artist-owned music-streaming service. Or maybe people are just happy with the quality and prices offered by current companies like Spotify. Or just maybe people are tired of making the rich even richer. But whatever the case may be, Jay Z was in his feelings Sunday afternoon when he made a rare appearance on Twitter to defend his newly formed company in what he referred to as a “stream of consciousness.”

https://twitter.com/S_C_/status/592373134692622336https://twitter.com/S_C_/status/592374128474193921https://twitter.com/S_C_/status/592375159392182273https://twitter.com/S_C_/status/592375672510795777https://twitter.com/S_C_/status/592376428097843201https://twitter.com/S_C_/status/592377390950678530https://twitter.com/S_C_/status/592378135284490240https://twitter.com/S_C_/status/592379319097393153https://twitter.com/S_C_/status/592380684200710145https://twitter.com/S_C_/status/592381120668430337https://twitter.com/S_C_/status/592381448847552512https://twitter.com/S_C_/status/592381752523497472https://twitter.com/S_C_/status/592382413835218944https://twitter.com/S_C_/status/592382491064958976

But not too many people were buying it.

https://twitter.com/DarthGeekonius/status/592544707500191744https://twitter.com/EricSayz/status/592377279369629696https://twitter.com/EricSayz/status/592377279369629696https://twitter.com/JShaltz/status/592389703996944384https://twitter.com/Beyonce_Miami/status/592376668615913474https://twitter.com/MsMakkyLawson/status/592455645904920576https://twitter.com/infraredsix/status/592377405349605376https://twitter.com/BlackGirlNerds/status/592396336965808129

So on a Sunday afternoon, while many were protesting in Baltimore and others were online showing their support for them, one of the richest artists in the world has a hissy fit online because people have been talking bad about his company. A company and idea that deserve a late pass and a seat at the kiddie table of music-streaming services. The only thing Jay Z proved Sunday is that he’s not going to let anyone knock his hustle. And there’s nothing wrong with that, but don’t expect others not to.