You see, this is why people stay claiming Beyoncé is Illuminati. Nothing the Queen does ever seems to be without a deeper meaning, and apparently, her iconic
Coachella #Beychella performance, which paid special homage to HBCUs, was no different.
Monday, on the heels of that historic performance, Beyoncé revealed that through her #BeyGOOD initiative, four HBCUs—Xavier University of Louisiana, Wilberforce University, Tuskegee University and Bethune-Cookman University—will receive the newly established Homecoming Scholars Award Program for the 2018-2019 academic year.
Indeed, the collegiate theme embraced throughout the superstar’s performance—complete with a marching band that literally could have been plucked from just about any HBCU, and her flaunting her college-style yellow sweatshirt with Greek symbols for “Beta Delta Kappa”—was not just for show, and she knows it.
HBCUs are institutions of higher education in the United States that were established before the Civil Rights Act of 1964 with the intention of primarily serving the African-American community.
On Saturday, April 14, Beyoncé made history at the 2018 Coachella Valley Music and Arts Festival by becoming the first Black woman to headline in the festival’s 19-year run.
The jubilant set, housed on a pyramid stage with 150-plus cast members, dutifully in-sync, was the first time the icon returned to her home, the stage, in over one year.
The show, with its homage to excellence in education, was a celebration of the homecoming weekend experience, the highest display of college pride. The energy-filled production put the spotlight on art and culture, mixing the ancient and the modern, which resonated masterfully through the marching band, performance art, choir and dance. It was the impetus to mark her second scholarship program.
“We salute the rich legacy of Historically Black Colleges and Universities,” Ivy McGregor, director of philanthropy and corporate relations at Parkwood Entertainment, which houses BeyGOOD, said in the press release. “We honor all institutions of higher learning for maintaining culture and creating environments for optimal learning which expands dreams and the seas of possibilities for students.”
The press release continued:
One winner from each school will receive $25K for the 2018-2019 academic year for study in various fields. This is the second year for a scholars program created by Beyoncé.
The Formation Scholars Awards Program, a merit scholarship program was established in April 2017 in celebration of the one-year anniversary of LEMONADE, Beyoncé’s critically-acclaimed and globally-lauded 2016 visual album. The Formation Scholars awards encouraged and supported young women who are bold, creative, conscious, confident and unafraid to think outside of the box.
The Homecoming Scholars Award Program for 2018-2019 will expand to all qualifying students at the four universities, regardless of gender. The disciplines will include literature, creative arts, African- American studies, science, education, business, communications, social sciences, computer science and engineering. All applicants must maintain a 3.5 GPA or above. All finalists and winners will be selected by the universities. Winners will be announced this summer.
Based, philanthropic queen of the double entendre, I simply have no words.
I do have a question, though. When can I pledge Beta Delta Kappa?