Barbie Launches ‘Sheroes’ Collection and Includes Ava DuVernay Doll

Ava DuVernay Barbie

On Friday Mattel launched its new Sheroes collection of Barbie dolls, which celebrates women who have inspired girls by breaking boundaries. The women were honored at the Variety Power of Women Luncheon, where their dolls were unveiled.

“Barbie has always represented that girls have choices, and this Spring we are proud to honor six Sheroes who through their trade and philanthropic efforts are an inspiration to girls,” Evelyn Mazzocco, general manager of Barbie, said in a press release.


Included in the collection is the talented director Ava DuVernay, director of the Academy Award nominee for best picture Selma. DuVernay’s doll is styled with a casual look of a black turtle neck and jeans and is posed sitting in her director’s chair.

Mazzocco continued in the statement: “Started by a female entrepreneur and mother, this brand has a responsibility to continue to honor and encourage powerful female role models who are leaving a legacy for the next generation of glass ceiling breakers.”

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